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Implementing Sentiment Analysis Using AI/ML Techniques

Implemented sentiment analysis for an e-commerce company, categorizing customer reviews into positive, neutral, or negative sentiments using advanced AI/ML techniques.

Data AnalyticsUK2 Months
Project Overview

Implementing Sentiment Analysis Using AI/ML Techniques - Main project view

Project Overview

A mid-sized e-commerce company was facing challenges in understanding the sentiment of their customers through reviews and feedback. With a growing user base, they needed a scalable sentiment analysis solution to provide valuable insights into customer behavior, helping them improve product offerings and customer satisfaction.

Technologies Used

Python
Python
PostgreSQL
PostgreSQL
MongoDB
MongoDB
NumPy
NumPy
TensorFlow
TensorFlow
AWS
AWS
Project Overview

Project Challenges

The client sought a scalable sentiment analysis system to better comprehend customer sentiment from the rapidly growing number of reviews and feedback.

  • Data Collection and Preparation
  • Feature Engineering
  • Model Building
  • Training the Model
  • Model Evaluation
  • Optimization
  • Improved Customer Insights
  • Scalability
  • Customizability

Our Solution

Implemented two approaches: one using a pre-trained BERT model and another custom model to provide scalable sentiment analysis.

  • We assisted the client in gathering and labeling customer reviews, followed by data cleaning and pre-processing with tokenization and TF-IDF.
  • Text data was converted into numerical vectors using Bag-of-Words, TF-IDF, and Word Embeddings.

Project Conclusion

By offering these two sentiment analysis solutions, we helped the client achieve their objective of better understanding their customers' feedback at scale. Whether utilizing state-of-the-art pre-trained models or custom-built solutions, our expertise in AI/ML allowed the client to make data-driven decisions that significantly impacted their business performance. If you are looking to implement AI/ML solutions to enhance your business operations, whether through natural language processing, computer vision, or predictive analytics, we are here to help. Contact us today to get started on your AI journey!

Client Overview

A mid-sized e-commerce company was facing challenges in understanding the sentiment of their customers through reviews and feedback. With a growing user base, they needed a scalable sentiment analysis solution to provide valuable insights into customer behavior, helping them improve product offerings and customer satisfaction.

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