CASE STUDY: ENTERPRISE ARCHITECTURE

FMCG Multi Tool
Integrator | Data Analyst

Architecting Real-Time Data Synchronization for Enterprise Sales. A sophisticated data engineering solution designed to unify fragmented sales tools into a single source of truth.

FMCG Multi Tool Integrator Dashboard

THE CHALLENGE

Fragmented data silos across legacy sales tools created a 48-hour lag in reporting, hindering critical inventory decisions.

THE VISION

A zero-latency ecosystem where every invoice, order, and stock movement is instantly visible through interactive BI layers.

Seamless

Automated synchronization workflows.

Actionable

Data-driven sales forecasting.

Core Technology Stack

Python
Python
Azure Data Factory
Azure Data Factory
ADL Gen2
ADL Gen2
SQL Server
SQL Server
Power BI
Power BI
Azure Functions
Azure Functions
Tableau
Tableau
Azure Data Flow
Azure Data Flow

Project Goals

Data Sync

Automated synchronization of records from diverse sales platforms every hour.

Real-time Transfer

Reducing latency between data generation and availability to under 15 minutes.

BI Dashboards

Developing intuitive visuals for real-time tracking of sales performance & targets.

Decision Support

Providing executives with the data needed to make rapid inventory shifts.

OBSTACLES OVERCOME:Fragmented Data SourcesSync LatencyComplex Transformations

Architectural Blueprint

Transforming raw data into operational intelligence

1. ORCHESTRATION

ADF Orchestration & Connectivity

We leveraged Azure Data Factory to build a resilient orchestration layer. By connecting directly to on-premise SAP instances and cloud CRMs, we ensured that every sales order is tracked from the moment of entry.

  • 15+ Data Sources Integrated
  • Automated Error Handlers
ADF Orchestration Architecture
Transformations with Azure Functions
2. PROCESSING

Transformations with Azure Functions

Raw data is processed using Azure Data Flow for major mapping and Azure Functions for complex business logic. We normalize currency, validate order formats, and handle deduplication to maintain a pristine “Gold” layer in the data lake.

  • Serverless compute for cost efficiency
  • Automated error logging and retries
3. VISUALIZATION

Enterprise BI Dashboards

The final layer is an interactive Power BI suite. Analysts can drill down from global trends to individual SKU performance in seconds, with data refreshed every 15 minutes.

Power BI
End-User Experience

Interactive drill-down capabilities from regional performance down to individual invoice line items.

Enterprise BI Dashboards

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